Projects
Hindustan Petroleum Corporation Limited
Creative Partner
Overview
During my internship at Hindustan Petroleum Corporation Limited, I worked on redesigning four legacy digital platforms: the Alumni Portal, MyHPCL, the Vendors Portal, and the Jobs Portal. Each platform served a different audience and came with its own usability challenges, from cluttered layouts and outdated navigation patterns to dense information structures that made important tasks difficult to complete.
My primary focus was the Alumni Portal, which required a more accessibility driven approach because it served retired employees with varying levels of comfort using digital interfaces. The project involved understanding user needs, simplifying complex information, balancing HPCL’s established brand identity, and creating clearer, more approachable digital experiences across the portal ecosystem.
Project Type:
Apparel graphics, product mockups, startup brand collaboration
Brand:
Barnini — early-stage clothing / T-shirt startup
My role:
Creative Partner, T-shirt Graphic Designer
Contribution:
Designed around 15 T-shirt concepts, created mockups, explored product themes, typography, colorways, and future design directions
Audience:
Youth fashion audience, streetwear-inspired buyers, music and graphic T-shirt consumers
Visual direction:
Bold, expressive, slightly grunge/streetwear-inspired, music-led, typography-heavy, illustration-focused
Output:
T-shirt graphics, mockup visuals, theme explorations, design ideas for future drops
Collaboration type:
Paid startup collaboration, per-design contribution
The world behind the game
HPCL operated multiple digital portals for different user groups, including retired employees, current employees, vendors, and job applicants. Over time, these platforms had become information-heavy, visually outdated, and difficult to navigate.
During my internship, I worked on redesigning four key portals: the Alumni Portal, MyHPCL, the Vendors Portal, and the Jobs Portal. The goal was to modernize the overall experience while making each platform clearer, easier to use, and more aligned with its specific audience.
The Alumni Portal became the primary focus of my work because it served retired employees with varied levels of digital comfort. This made the redesign more than a visual update; it required careful attention to readability, accessibility, familiar navigation patterns, and reduced information overload.
worldbuilding to gameplay
Before redesigning the portals, I reviewed the existing websites to understand where users were facing friction. The portals had large amounts of information, but the content was not always easy to scan, prioritize, or navigate.
Many pages presented too many links, notices, and actions at once. Important information often competed with secondary content, which made the experience feel cluttered and difficult to follow. The navigation also lacked clear grouping, so users had to spend more time figuring out where to go.
This audit helped identify the main UX issues across the portals: weak visual hierarchy, dense layouts, inconsistent interface patterns, and limited discoverability of important tasks. These findings became the foundation for the redesign direction.
