Projects

Overview
Barnini is an early stage clothing startup building a youth focused apparel identity through graphic T-shirts, expressive visuals, and designer led drops. I worked with the brand as a creative partner, contributing T-shirt graphics, mockup explorations, product ideas, and visual directions for future collections.
My role focused on creating wearable graphics that could feel expressive, culturally familiar, and commercially appealing to a young audience. Across the designs, I explored music references, bold typography, distressed textures, illustrated figures, oversized compositions, and T-shirt colorways that could help the brand build a stronger visual language.
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Designing for a young graphic T-shirt audience
Creative contribution and product thinking
Alongside the graphics, I also explored how Barnini could shape future drops through themes, T-shirt colors, typography styles, and visual categories. Since the brand was still in an early stage, the work was less about following an existing brand system and more about helping test what kind of visual language could connect with its audience.
This project helped me think more commercially as a designer, how a graphic sits on fabric, how scale changes the attitude of a product, how typography affects wearability, and how mockups can help a young brand imagine its product direction before production.




